Weekly News Wrap-Up, Feb. 11-17

Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:

Milwaukee Brewers unveil new spring training and development complex with new title sponsor

Miller Park isn’t the only venue getting a new name thanks to a naming rights deal between the Milwaukee Brewers and title sponsor American Family Insurance. The Milwaukee Brewers unveiled a new Spring Training and Arizona player development complex in Phoenix with a new official name: American Family Fields of Phoenix. The project includes a new 106,000 square-foot clubhouse building with locker rooms and improved facilities for all of the baseball operations functions, along with a wide array of fan enhancements from new concessions, retail stores, seating and a Daktronics video board. The complex features a new entry plaza, renovated space for sports science and psychological services, an eight-lane batting tunnel, an agility field, new pitching and catching mounds, a high-performance practice field matching Miller Park’s dimensions, and improvements to each of the seven playing fields. American Family is paying $4M a year for Brewers naming rights–twice as much as MillerCoors, the previous title sponsor, paid.

Safeco Field begins transition to T-Mobile Park

Safeco Field, home of the Seattle Mariners, is now turning into T-Mobile Park thanks to a naming rights deal worth $87.5 million over the next 25 years. The Safeco Field sign is currently being taken down, and the “S” will be saved for posterity. “The Un-carrier is always shaking things up for the better, and this time we’re going BIG with the Seattle Mariners for all their fans,” said John Legere, T-Mobile CEO last December. “T-Mobile Park isn’t just some corporate-branded sponsorship to us-this is about supporting the community and our hometown Mariners in building a World Series-caliber team!” The new T-Mobile branded signs should be up by March 22nd, just in time for opening day on March 28th.

NBA 2K League announces Champion sponsorship

Champion will be the official outfitter for the esports league thanks to a multi-year partnership between the brand and the NBA 2K League. All 21 teams will get game uniforms, practice, travel, and warm-up apparel from Champion, and every in-game avatar will wear Champion apparel. Champion will also provide apparel for the NBA 2K League Finals, Draft Clash, and the in-season tournaments. This news comes as more and more big brands begin sponsoring esports and gaming leagues.

Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!