Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:
Miller Park isn’t the only venue getting a new name thanks to a naming rights deal between the Milwaukee Brewers and title sponsor American Family Insurance. The Milwaukee Brewers unveiled a new Spring Training and Arizona player development complex in Phoenix with a new official name: American Family Fields of Phoenix. The project includes a new 106,000 square-foot clubhouse building with locker rooms and improved facilities for all of the baseball operations functions, along with a wide array of fan enhancements from new concessions, retail stores, seating and a Daktronics video board. The complex features a new entry plaza, renovated space for sports science and psychological services, an eight-lane batting tunnel, an agility field, new pitching and catching mounds, a high-performance practice field matching Miller Park’s dimensions, and improvements to each of the seven playing fields. American Family is paying $4M a year for Brewers naming rights–twice as much as MillerCoors, the previous title sponsor, paid.
Safeco Field, home of the Seattle Mariners, is now turning into T-Mobile Park thanks to a naming rights deal worth $87.5 million over the next 25 years. The Safeco Field sign is currently being taken down, and the “S” will be saved for posterity. “The Un-carrier is always shaking things up for the better, and this time we’re going BIG with the Seattle Mariners for all their fans,” said John Legere, T-Mobile CEO last December. “T-Mobile Park isn’t just some corporate-branded sponsorship to us-this is about supporting the community and our hometown Mariners in building a World Series-caliber team!” The new T-Mobile branded signs should be up by March 22nd, just in time for opening day on March 28th.
Champion will be the official outfitter for the esports league thanks to a multi-year partnership between the brand and the NBA 2K League. All 21 teams will get game uniforms, practice, travel, and warm-up apparel from Champion, and every in-game avatar will wear Champion apparel. Champion will also provide apparel for the NBA 2K League Finals, Draft Clash, and the in-season tournaments. This news comes as more and more big brands begin sponsoring esports and gaming leagues.
Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!