Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:
When Major League Baseball returns to Japan for their first games of the 2019 regular season, the series will showcase one of their new sponsors, MGM Resorts International. The league, in partnership with the MLB Players Association, will have MGM Resorts as the title sponsor for what is being called the 2019 MGM MLB Opening Series. The games will be played in the Tokyo Dome over the course of five days in March that features the Oakland A’s and the Seattle Mariners. The MGM Resorts title sponsorship is the first activation and extension of the significant league partnership announced by MLB and MGM Resorts International in November. As part of that activation, there will be a visible presence around the ballpark, as well as a patch on the uniform for the Oakland A’s. The Seattle Mariners will have a different sponsor patch that has not yet been revealed at this time. Such patch placement will only be for the international events in Japan.
Student government leaders at UNC-Charlotte want trustees and administrators to reconsider their 2018 decision to keep the name of former Carolina Panthers owner Jerry Richardson on the school’s football stadium following allegations of workplace misconduct, racial misconduct, and sexual harassment. UNCC announced last August that trustees would honor a 10-year naming rights agreement with Richardson that’s worth $10 million to the school through 2022. Following that decision, the Student Senate passed a resolution last September asking trustees to reconsider the agreement. On Feb. 7, the Senate passed another resolution encouraging trustees and school administrators to reconsider the August affirmation of the naming agreement. It also asks trustees to hold a formal vote on the issue.
American Youth Football, Inc., National Youth Partner of the National Football League, has announces national sponsorship with Battle Sports, the nation’s fastest growing football brand. Battle will work with American Youth Football at every level to provide uniforms and apparel at special league pricing levels. Additionally, Battle will contribute a percentage of all sales to an AYF Scholarship Fund to support the continued education of our youth athletes.
Detroit’s Cobo Convention Center is going to get a new name at the end of the year after selling naming rights to Chemical Bank for $1.5 million annually for 22 years, totaling to $33 million. The new name of the convention center is unknown because Chemical Bank plans to merge with TCF Financial Corporation, creating the 27th largest bank in the country. This also erases the tarnished name of former Detroit mayor, Albert Eugene Cobo.
Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!