Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:
Winston-Salem, NC-based BB&T Corp. has acquired Atlanta, GA-based SunTrust through a $66 billion merger of the two companies. The two banks will become one company under a new name that will be headquartered in Charlotte, NC.
This multi-year sponsorship will begin at the 2019 NBA All-Star game in Charlotte, NC on Sunday, Feb. 17. The deal allows AT&T to promote its brands across all facets the league, including the Women’s National Basketball League, NBA G-League, NBA 2K League, and USA Basketball. An AT&T spokesman says the company intends to work with NBA to advertise across all of its marketing channels, as well as market products such as 5G when it becomes available. Verizon will continue to sponsor the league.
Turner Sports has reached an agreement with Caesar’s Entertainment to develop a sports betting-related content studio for Bleacher Report. The new Bleacher Report-branded studio will be housed inside Caesar’s Palace in Las Vegas, NV, while distribution will be through Bleacher Report’s website, channels, and app. Caesar’s will be featured as a Bleacher Report gaming partner across a variety of Bleacher Report content and platforms. Select programming on Turner television networks will also feature Caesar’s as a presenting sponsor. Caesar’s and Turner will also co-produce select programs and events.
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