Weekly News Wrap-Up, Jan. 13-20

Volkswagen USA

Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:

Volkswagen signs four-year sponsorship deal with U.S. Soccer

What started as an effort among Volkswagen dealers to support local youth soccer programs has grown into a new nationwide sponsorship. According to reports, VW has signed a deal with U.S. Soccer to be its presenting automotive partner through 2022. Under the terms of the sponsorship agreement, Volkswagen’s logo and vehicles will be displayed in soccer stadiums, advertising, and team uniforms.

Houston Raceway Park rebranded through multi-year naming rights deal with Pennzoil

Houston Raceway Park (home of the NHRA Spring Nationals) has signed a multi-year naming rights deal with Pennzoil that will change the name of the 30-year-old facility to ‘Houston Raceway Park powered by Pennzoil’. The agreement includes naming rights for the venue, designation as its official lubricant and logo placement on numerous buildings at the facility including high-traffic areas within the pits.

Camping World to sponsor entire NASCAR race weekend at Chicagoland

All three of Chicagoland Speedway’s June NASCAR races will be sponsored by Camping World. The three races will be branded the Gander Outdoors Truck Series Camping World 225 (June 28), the Xfinity Series Camping World 300 (June 29) and the Cup Series Camping World 400 (June 30).

Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!