Weekly News Wrap-Up, Jan. 21-27, 2019

Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:

American Family Insurance replaces Miller Brewing as naming rights sponsor

The Milwaukee Brewers announced that in 2021, Wisconsin-based American Family Insurance will replace Miller Brewing to become the primary sponsor for the Brewers’ ballpark. The partnership with AFI will last 15 years, however, Miller will remain the primary beer sponsor for the park. American Family Insurance will also upgrade youth and high school baseball fields, join in community projects in the Milwaukee area and create new and unique fan experiences as part of the initiative.

X Games Aspen 2019: The Sponsors Behind This Year’s Live Event

X Games Aspen 2019 saw both returning and new sponsors to the event that took place live on ESPN and ABC January 24-27. Three additional companies joined the list of official sponsors for the 2019 event (Great ClipsPacifico and Wendy’s). 

Elements featured as part of sponsor packages included on-site activation(s), content creation, and rights to the official marks and logos. Sponsors also had a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site. GEICO served as the official music stage sponsor and  Harley-DavidsonJeep,Monster EnergySoFi and The Real Cost (FDA) were some of the event’s returning sponsors for 2019.

Constellation strikes naming rights deal with the Pro Football Hall of Fame

Constellation has signed a sponsorship deal for a portion of an ongoing $889 million mixed-use development being constructed at the Pro Football Hall of Fame in Canton, Ohio. The deal includes the naming rights for the Constellation Center for Excellence. The 125,000-square-foot Center for Excellence is expected to open later this year and will include a university for coaches, the Institute for the Integrity of Officiating and an Academy of Corporate Excellence. Baltimore-based Constellation will also become the exclusive energy provider to the village and Pro Football Hall of Fame and will use the building to host regional energy conferences along with other customer events.

Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!

Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!