Weekly News Wrap-Up, Jan. 28-Feb. 3

Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:

Super Bowl LIII

The 27 official NFL sponsors and advertisers for the game garnered the exposure of 100.7 million viewers, according to CBS Sports. According to IEG, total sponsorship spending on the NFL in the 2018/2019 season totaled $1.39 billion. Super Bowl commercials have a base price of slightly higher than $5 million for a 30-second ad. This year, advertisers invested in “star power” with various celebrities and Hall-of-Famers appearing in the commercials. For more Super Bowl sponsorship stats, click here.

Indy 500 gains new presenting sponsor

Online financial services platform Gainbridge has replaced PennGrade as presenting sponsor of the Indianapolis 500. Gainbridge is one of the family of companies under Group1001, principal sponsor of Zach Veach’s Andretti Autosport-Honda IndyCar. The series sophomore will carry Gainbridge title sponsorship in 2019.

Yamaha sponsors 2019 Major League Fishing events

Yamaha has joined Major League Fishing ® (MLF) as an official outboard sponsor of the 2019 Bass Pro Tour, Bass Pro Tour Championship, and MLF NOW!’s live streaming broadcast, which will feature more than 350 hours of coverage. In addition, Yamaha V MAX SHO outboards will power 19 professional angler boats during 53 episodes aired on Discovery Channel, Sportsman Channel, CBS, and CBS Sports.

Rockland Trust signs naming rights agreement for Blue Hills Bank Pavillion

 

Live Nation has pacted with the Rockland Trust Company in a new naming-rights deal for Blue Hills Bank Pavilion, renaming the venue as the Rockland Trust Bank Pavilion. The 5,000-capacity venue is situated in Boston Harbor and hosts about 40 shows a year with annual attendance of more than 180,000.

Are you a looking for a sponsor for your event, team or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!