Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:
Major NASCAR sponsor Kroger is shifting their marketing strategy to focus on their rebranded e-commerce initiative, “Delivery, Pickup, Shift.” The “Delivery, Pickup, Ship” theme will mainly appear on the No. 47 car driven by Ryan Preece, as well as the firesuits and the crew uniforms.
The NFL and Intuit Inc have announced that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC Championship games. TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. Intuit TurboTax will also return to the Super Bowl for its sixth consecutive year.
The music streaming company has started testing an advertising opportunity that will allow brands to sponsor the complete, curated playlists called “Discover Weekly’s Branded Sponsorships.” Unlike the traditional ads that are played between songs on the music streaming site, this unique advertising opportunity gives sponsors the ability to customize the ad experience for the entire playlist. The idea is currently being tested with Microsoft.
Caesar’s Entertainment and the NFL agreed to a three-year deal worth approximately $30 million annually that gives Caesars the exclusive right to use NFL trademarks and enables the company to promote its casino properties at the NFL draft and Super Bowl.
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