Weekly News Wrap-Up, March 4 – March 10

Looking to stay up to date on the latest trends in advertising, marketing and public relations? Here are this week’s biggest sponsorship news headlines:

Whataburger Extends Naming Rights Deal With The Hooks

The Corpus Christi Hooks have reached an agreement with Whataburger to extend their naming rights sponsorship for the foreseeable future. According to a report by KRISTV.com, the deal is for a period of 15 years through 2033. The Hooks are a Double A affiliate of the Houston Astros and play their home games at a 5,000+ seat ballpark near Corpus Christi’s waterfront. Whatburger is a quick service restaurant chain headquartered in San Antonio, TX with more than 820 locations and $2 billion in system-wide sales.  

Ford Ice Center Bellevue Set To Open In September 2019

The Nashville Predators of the NHL will have a new home toward the end of the summer. A recent article in the Williamson Source shed light on the team’s partnership with Mid South Ford Dealers. In addition to securing naming rights for Ford Ice Center Bellevue, Ford also announced the extension of its naming rights agreement at Ford Ice Center Antioch. The 110,000 square foot stadium for the Predators is under construction and will be located in West Davidson County, Tennessee. Slated to open in September, the venue will house two sheets of ice and 12 locker rooms to meet the demand in Nashville and Davidson County. 

Harford County Public Schools Accepting RFPs For Naming Rights

In an effort to increase revenue without cutting costs, members of the Harford County Board of Education are now soliciting bids from the public for naming rights. Facilities owned by the County are included in the RFP (found here) and include athletic stadiums, auditoriums, gymnasiums, outdoor fields, tracks, etc. 

“We put the RFP out to see if we can supplement our athletic budget by having advertisements and a coordinated advertising campaign countywide for the system. It’s going on in a lot of states now; it started at the pros, moved down to college and is now down to high schools.” Joe Voskuhl (President of the Harford County Board of Education)

Are you a looking for a sponsor for your event or venue? Sign up to add your naming rights sponsorship opportunity to the NameRights.com marketplace for free!